In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth College to brainstorm a new concept assistant professor John McCarthy called “artificial intelligence.” According to the original proposal for the research project, McCarthy — along with fellow organizers from Harvard, Bell Labs, and IBM — wanted to explore the idea of programming machines to use language and solve problems for humans while improving over time.It would be years before these lofty objectives were met, but the summer workshop is credited with launching the field of Artificial Intelligence (AI). Sixty years later, cognitive scientists, data analysts, UX designers, and countless others are doing everything those pioneering scientists hoped for — and more. With deep learning, companies can make extraordinary progress in industries ranging from cybersecurity to marketing. It’s just a matter of knowing where to start.Think of AI as a machine-powered version of mankind’s cognitive skills. These machines have the ability to interact with humans in a way that feels natural, and just like humans they can grasp complex concepts and extract insights from the information they’re given. Artificial intelligence can understand, learn, interpret, and reason. The difference is that AI can do all of these things faster and on a much bigger scale.“In the era of big data, we have the need to mine all of that information, and humans can no longer do it alone,” says Mark Simpson, VP of offering management at IBM Watson Marketing. “AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.”The knowledge companies stand to gain by using AI seems to have no bounds. In healthcare, medical professionals are applying it to analyze patient data, explain lab results, and support busy physicians. In the security industry, AI helps firms detect potential threats like malicious software in real time. Marketers, meanwhile, can use AI to synthesize data and identify key audience and performance insights, thus freeing them up to be more strategic and creative with their campaigns.There’s something else AI is very good at, and that’s improving the relationship between companies and consumers. “Even in its earliest iteration, AI helped companies better understand how to be human,” says Brian Solis, author and principal analyst at Altimeter, the digital analyst group at brand and marketing consultancy Prophet. “The irony is that it took this very advanced technology to make them think differently about how they should communicate with their customers.”Over the past 50 years, Solis says, advances like speech technology, automated attendants, virtual assistants, and websites have opened a chasm between companies and customer engagement while also multiplying consumer touchpoints. But AI has the potential to close that gap.By helping marketers collect data, identify new customer segments, and create a more unified marketing and analytics system, AI can scale customer personalization and precision in ways that didn’t exist before. Connecting customer data from sources like websites and social media enables companies to craft marketing messages that are more relevant to consumers’ current needs. AI can deliver an ad experience that is more personalized for each user, shapes the customer journey, influences purchasing decisions, and builds brand loyalty.IBM’s Watson Marketing is leading the charge with a platform that capitalizes on all that AI has to offer. Products like Customer Experience Analytics lets marketers visualize the customer journey and identify areas where consumers might be experiencing friction. Companies get a more complete view of the customer journey, which they can then optimize to improve customer engagement and conversion rates. Since it’s delivered through a single, unified interface, IBM Watson Customer Experience Analytics makes gaining actionable intelligence a seamless process for brands.According to market research firm TechNavio, the AI market in the US is expected to grow at a compound actual growth rate of about 50% through 2021. In its 2017 report Artificial Intelligence: The Next Digital Frontier? the McKinsey Global Institute urges companies not to delay “advancing their digital journeys” — especially when it comes to leveraging AI. “It’s those who understand how to use AI in new ways, to create new mindsets and paradigms, that will instill a competitive advantage that wasn’t there before,” Solis says.We’ve entered the age of deep learning, and with human guidance AI is finally reaching its true potential. Today, the technology McCarthy and his colleagues dreamed about in 1956 takes the form of AI platforms like Watson Marketing. And now is the right time to truly harness the power of AI and put it to work for business success.Find out more about how Watson Marketing can uncover insights to help you better understand your customers. Read the guide.The post A new customer experience, how AI is changing marketing appeared first on Marketing Land.From our sponsors: A new customer experience, how AI is changing marketing A new customer experience, how AI is changing marketingYou are here: Posted on 14th November 2018Digital Marketing FacebookshareTwittertweetGoogle+share HomeDigital MarketingA new customer experience, how AI is changing marketing Related postsLytics now integrates with Google Marketing Platform to enable customer data-informed campaigns14th December 2019The California Consumer Privacy Act goes live in a few short weeks — Are you ready?14th December 2019ML 2019121313th December 2019Global email benchmark report finds email isn’t dead – it’s essential13th December 20192019 benchmark report: brand vs. non-brand traffic in Google Shopping12th December 2019Keep your LinkedIn advertising strategy focused in 202012th December 2019
In recent years, OpenStack has emerged as the leading open source project to deliver a cloud operating system. OpenStack is used today by cloud service providers around the world, but has had less adoption in traditional enterprise IT. Enterprise cloud adoption has been stifled by complexity, lack of software support and gaps in open source enterprise-grade features. Many enterprises have found OpenStack to be complex to deploy but even more importantly, a fragmented solution from various partners, creating installation and maintenance concerns.At Intel, we are working actively with our ecosystem partners to address these challenges, and to open the door to OpenStack in the Enterprise. That’s the goal of the Intel Cloud for All Initiative, which is designed to accelerate cloud adoption by making public, private, and hybrid cloud solutions easier to deploy and easier to maintain. The ultimate goal is to help all businesses take advantage of cloud benefits to deliver new capabilities that will enable them to compete at scale in the digital economy.And guess what? Together with our partners, we are making real progress in the push to bring OpenStack to the enterprise. Some of these efforts are being showcased in announcements and demos this week at the OpenStack Summit in Tokyo. These activities make it clear that OpenStack now has the partner ecosystem necessary to become a platform for general use inside the enterprise data centers. Key announcements from major manufacturers and software providers are going to level the field for IT organizations.In one announcement, Red Hat and Lenovo let the industry know that they are extending their partnership to include OpenStack. As part of this partnership, Lenovo is releasing a cloud architecture using the Red Hat Enterprise Linux OpenStack Platform. This partnership, in conjunction with Lenovo joining the Red Hat and Intel on-ramp program, will enable enterprise IT organizations to purchase, deploy, and support this platform easier than ever before.HP and Intel announced at the OpenStack Summit that they are expanding their collaboration to bring OpenStack into the enterprise. This collaboration features joint engineering to deliver upstream contributions to OpenStack, and proof-of-concept testing on top of OpenStack use cases. HP and Intel plan to add customer proofs of concept and trial opportunities to accelerate deployments of OpenStack solutions in the enterprise. Collaborations like these build on the work being done through the Intel Cloud for All InitiativeIn other news from the OpenStack Summit, Cisco unveiled its plan to release new Cisco Validated Designs that offer proven processes and tested configurations to reduce the complexity of deploying OpenStack. The Cisco Validated Designs, jointly developed with Red Hat and Intel, combine the capabilities of Cisco UCS Integrated Infrastructure with the most recent OpenStack distribution from Red Hat, which will help organizations more easily and quickly deploy OpenStack private clouds.It has taken a journey of several years to mature and enable this open source platform for general use inside of most IT shops. But now the initial barriers of entry for the enterprise are beginning to fall, thanks to a growing OpenStack ecosystem, robust industry partnerships, and an expanding menu of enabling technologies. Given these very significant steps forward, it’s time for enterprises to reassess OpenStack.
Yesterday was of course Mother’s Day, and Penn State linebacker Nyeem Wartman elected to give his mother a very special gift this year. On Sunday, Wartman announced via Facebook that he was officially changing his name to Nyeem Wartman-White to honor his mother, Veronica White, and stepfather. A pretty amazing gesture from Wartman-White, who recorded 75 tackles last season, second-best on the Nittany Lions. It’ll be hard to top that Mother’s Day gift going forward, but seeing his new surname on the back of his jersey will be an awesome treat for his mom and stepfather come September.
zoom London-based private equity company 3i Group and its Eurofund V have sold their 100 pct holding in the Danish ferry operator Scandlines to a consortium consisting of First State Investments and Hermes Investment Management for EUR 1.7 billion (USD 2.1 billion).Scandlines said that 3i has decided to reinvest in the Ro-Pax company and acquire 35 pct stake in conjunction with First State Investments which will hold 50.1 percent and Hermes Investment Management, which will hold the remaining 14.9 percent.Net cash proceeds to 3i following the reinvestment will be EUR 347 million (USD 430 million), and are expected to be received in the first quarter of 2019 fiscal year.As explained by Peter Wirtz, a partner at 3i Germany, during the company’s investment period dating back to 2007, Scandlines has been transformed from a state-owned company into an important infrastructure asset that provides services on the key transport corridors between Denmark and Germany.Between 2012 and 2016, the shipping company has invested EUR 365 million in green technology, new ferries and upgrading of port and terminal facilities, Wirtz added, noting that green technology will be high on the company’s future investment agenda.3i, and funds managed by 3i, initially acquired a 40pct stake in Scandlines in 2007. They bought a further 10 pct stake from Deutsche Seerederei in 2010 and acquired the remaining 50 pct from Allianz Capital Partners in November 2013.The sale was confirmed to World Maritime News back in December 2017, with Rothschild investment bank being mandated to explore the potential sale of the Danish ferry operator.Scandlines operates two high-frequency routes between Germany and Denmark (Puttgarden-Rødby and Rostock-Gedser).The company’s fleet comprises eight ferries, resulting in more than 42,000 departures annually.World Maritime News Staff
Hong Kong: Police fired tear gas late Sunday afternoon to try to disperse a demonstration in Hong Kong as protesters took over streets in two parts of the Asian financial capital, blocking traffic and setting up another night of likely showdowns with riot police. Protesters hurled bricks at officers and ignored warnings to leave the Sham Shui Po area before tear gas was deployed, police said, calling the march an “unauthorized assembly.” Nearby, protesters wearing gas masks gathered outside a police station in Cheung Sha Wan, as officers wearing their own protective gear looked down at them from a tall wall around the station. Also Read – Saudi Crown Prince ‘snubbed’ Pak PM, recalled jet from USAcross Victoria Harbour, a large group of mostly young protesters marched down the middle of Hennessey Road, a main shopping drag in the Causeway Bay area, as a rally was held in nearby Victoria Park. Many wore face masks to shield their identities, and a few had helmets. Others just carried backpacks over the black T-shirts that have become their uniform. “We hope the world knows that Hong Kong is not the Hong Kong it used to be,” said one protester, Louisa Ho. “China is doing more and more to pressure Hong Kong, its people and its organizations.” Also Read – Record number of 35 candidates in fray for SL Presidential pollsHong Kong has seen nine weeks of protests with no end in sight. The movement’s demands include the resignation of the city’s leader, democratic elections, the release of those arrested in earlier protests and an investigation into police use of force against the protesters Banners at the rally in Victoria Park read “Give Hong Kong back to us” and “Withdraw the evil law,” the latter a reference to an extradition bill that was the original spark for the protests. A large crowd sat under umbrellas, which are both a protest symbol in Hong Kong and protection from the summer heat. Hannah Yu, an organizer, said the protest would provide a platform for people to rally peacefully. In what has become an established pattern, groups of protesters have taken over streets or besieged government buildings after largely peaceful marches and rallies earlier in the day. “There will still be citizens going out on the streets to protest, but we cannot control them and we do not have the authority to control them,” Yu said. Police permitted the rally in Victoria Park but denied a request by organizers to also have a march in the eastern part of Hong Kong Island. Police also denied permission for the march in Kowloon, but protesters went ahead anyway.
VANCOUVER – Turquoise Hill Resources Ltd. says Oyu Tolgoi LLC has received an information request from Mongolia’s anti-corruption authority.The company says the regulator is seeking financial information relating to Oyu Tolgoi.The request relates to an investigation about possible abuse of power by officials during negotiation of the 2009 Oyu Tolgoi investment agreement, Turquoise Hill says.The company says there is no indication in the request to suggest that Oyu Tolgoi is a subject of the investigation.Turquoise Hill holds a 66 per cent stake in Oyu Tolgoi, while the Mongolian government owns 34 per cent.Rio Tinto holds a majority stake in Turquoise Hill.Companies in this story: (TSX:TRQ)
OTTAWA – It’s the news workers at the Rio Tinto aluminum smelter in Kitimat have been hoping for.The federal government may be considering financial support for steel and aluminum workers who are impacted by the controversial new US tariffs imposed by the Trump administration.As he walked into his weekly cabinet meeting, Prime Minister Justin Trudeau didn’t rule out financial aid. “We will work with industry and with partners in making sure that everyone’s OK.”He sat down with the Canadian Steel Producers Association amid the ongoing dispute, who asked that he and the federal government take quicker action to place duties on American steel and aluminum products to level the playing field.“We’re going to have a conversation going forward about how quickly this can be accomplished,” Association President Joseph Galimberti says, adding Trudeau was understanding. “We want the list to be right, but we want it to be in place quickly.”Galimberti says he did not ask for any bailout for companies or financial aid for workers, saying ‘we are not at that point yet.’“I don’t think we’re there in terms of specifics yet, I’m sure the government would be willing to have that discussion if we get there.”Earlier in the day and without getting into any specifics, Employment Minister Patty Hajdu had said many options are being considered.“You know, we’re always going to stand up for Canadian workers and we’ll be looking at a full range of supports for people that are affected.”Meantime, the NDP’s Tracey Ramsey was critical of the lack of details, suggesting the government is dragging its feet when it should be taking immediate action.“It’s about coming out and saying that they have a plan for working people, and that’s what’s lacking right now,” she says.In American media over the weekend, Trudeau called the tariffs “insulting”. Meantime, the six other nations at the G7 finance ministers meeting denounced the decision and called on the US to back down.The Trudeau government has already unveiled retaliatory tariffs and filed complaints through NAFTA and the World Trade Organization.President Donald Trump is set to make his first official visit to Canada on Friday for the G7 summit in Quebec. His tariff decision is expected to overshadow other policy discussions, and raise tensions at the table when the world leaders begin their meeting.
SAN FRANCISCO — Federal prosecutors say a California utility’s role in igniting wildfires last year could allow a judge to find that it violated terms of its criminal conviction in a deadly gas pipeline explosion.In a court filing Monday, the U.S. attorney’s office in San Francisco cited investigations by state officials that blamed Pacific Gas & Electric power lines for some of the fires in October 2017. Investigators also said they found evidence PG&E violated state law.Prosecutors say a judge could use those facts to determine that the utility violated conditions of its probation in a conviction stemming from an explosion of one of its natural gas lines in 2010. The blast in the San Francisco Bay Area killed eight people.PG&E didn’t immediately return a request for comment.The Associated Press
The Election Commission (EC) sprung into action as it elucidated the details for the upcoming polls. This year’s mandate will be concluded in 7 phases from April 11 to May 19 and round up with results on May 23. Spread across seven phases, the election will see three states – UP, Bihar, Bengal – vote in all seven phases while one seat of J&K – Anantnag – will have voting in three phases with 17 states finishing their mandate in a single phase. Election calendar has been put up, sending every single political party into action. Sounding the alarm for the biggest democratic event, the EC brought forth the road map which will lead to the formation of the 17th Lok Sabha in the largest democracy of the world. The 16th Lok Sabha (2014-2019) – NDA’s report card – is the first inscription of every voter’s decision making, prior to, of course, the contentious issues and lacunae which may shift the mandate away from them. The five years of governance may have been blemished with the controversies which surfaced much to the opposition’s wishes. The current government has certainly led India forward but the peculiarities in the progress are what will strike voters in the coming elections – which is undoubtedly the build-up point for the opposition. Pre-poll alliances, post-poll alliances, issues circling the nation and promises thwarted at public will aggregately decide who leads the nation. Party analysis and dynamics are obviously the most talked about scenarios of any election but issues circling the nation have an equal share in the outcome. The most recent one has been National Security which gripped the country as it witnessed a dastardly attack on our security forces by a Pakistan-based terror outfit JeM. In response, India retaliated through the Balakot Air Strike which showcased Modi as a bold and capable statesman which India may not afford to lose. In Modi, NDA has the leader what UPA may still be looking for. Though the opposition parties questioned the authenticity of Balakot following Amit Shah’s unsubstantiated number of casualties, Balakot stands as an effective response in the minds of many. Together, the Surgical Strike following Uri and Balakot Air Strike ensure the people that India is in “safe hands”. The promise of strong leadership, evident from the government’s response to terror incidents, may single-handedly change the numbers. Rural unrest is another issue which is capable of a significant impact on the mandate. Modi’s 2014 landslide victory can be accredited to rural voters. An unhappy rural India does not augur well for BJP which has already suffered a jolt by losing out on the Hindi-heartland states of Rajasthan, MP and Chhattisgarh – predominantly on agrarian distress. Congress’ influence on the mandate of these states has made it a reckoning force, declining BJP’s popularity in rural India. However, a plethora of rural schemes and development agendas placed by the ruling government look to provide a remedy to this downfall. Corruption reduced Congress’ last outing in 2014 to poor performance. The previous UPA government’s involvement in scams cost Congress heavily. It is rather understood, then, why Congress has been proactively pursuing Rafale. A corruption charge, that too in current times, will thrash BJP’s chances to power. However, it has been able to dodge such accusations till now and that means Congress’ attempts might be framed as empty rhetoric on the face of millions who might not understand the peculiarities present in the fighter jet deal. BJP’s predominant argument has been the power of a majority government drawing sharp contrast against that of a coalition government. Leadership will definitely be a point in focus with BJP, having Modi at the forefront, criticising the opposition forces for lacking a leader. BJP’s argument that a shared leadership will be regressive for the nation against the opposition’s stance of an antidote to the autocratic cloak garbed by the NDA qualifies as the age-old argument of perspective: If a glass is half full or half empty. Unemployment and welfare schemes play a good part in the mandate with every party advocating some relief (or progress) in these to ensure votes. India may have become the sixth largest economy progressing in various fields but if there’s one thing which time and again brings it back to the earlier days then it is the caste factor. The caste politics in the nation severely determines good chunks of numbers here and there based on primitive associations. Coupled with this is the issue of polarisation that can be influential. The Hindu nationalist sentiment has done its round under the current regime and will play a role in the mandate. The first-time voters will be instrumental in the final count as that figure can alter the outcome. The mood of the youth will count in Modi’s run for a consecutive term.
Not only has Washington Redskins Daniel Snyder insisted he would not change the name of his NFL team, on Thursday the franchise formally appealed a ruling that stripped the team of trademark protection, the latest legal maneuver in the Redskins’ attempt to defend its name against those who consider it a racial slur.The team announced that it had filed its complaint in the U.S. District Court for the Eastern District of Virginia, and that it ”points out the many errors” in the decision by the U.S. Patent and Trademark Office.The office’s Trademark Trial and Appeal Board voted 2-1 on June 18 to cancel six uses of ”Redskins” trademarked from 1967 to 1990, saying the name is ”disparaging of Native Americans.””We believe that the Trademark Trial and Appeal Board ignored both federal case law and the weight of the evidence, and we look forward to having a federal court review this obviously flawed decision,” Redskins lawyer Bob Raskopf said in the team’s statement.The team had previously said it would appeal the ruling and had two months to do so. The trademark protection remains in place while the matter makes its way through the courts, a process that could take years. A similar ruling by the trademark board in 1999 was overturned on a technicality in 2003. Native Americans have been challenging the trademark since 1992.The Redskins say they will ask the court to consider ”serious constitutional issues,” including whether the ruling penalizes the team’s right of free speech and whether the team has been unfairly deprived of ”valuable and long-held intellectual property rights.”The group of five Native Americans challenging the name is equally confident.”This effort is doomed to fail,” said Amanda Blackhorse, the lead plaintiff. ”But if they want to prolong this litigation, which has already gone on for 22 years, I guess they have that prerogative.”The Redskins have been under sustained pressure to defend the name over the last 18 months, with major political, church and sports figures joining the debate and saying it should be changed.Team owner Snyder has vowed never to change the name, calling it a ”badge of honor.””If people wouldn’t dare call a Native American a ‘redskin’ because they know it is offensive, how can an NFL football team have this name?” Blackhorse said. ”We know that time is on our side for a change in the team’s name, and we are confident we will win once again at this stage of the litigation.”