What’s your plan for #GivingTuesday? If you haven’t started prepping, today is the perfect day to begin. In our Nonprofit 911 webinar Get Ready for #GivingTuesday, Caryn Stein, vice president of communications and content at Network for Good, shared a wealth of great tips and strategies for this annual event. Here are six steps to get rolling toward your best #GivingTuesday yet. Clearly define your goal.First things first: Make sure you understand exactly what you expect to achieve with your #GivingTuesday campaign. Then think about how that relates to your overall year-end fundraising goals.Everyone, including your donors, wants to rally around something big and important. A clear, big goal—like total dollars given—is important for internal planning and external communication. You might also consider putting goals around other measurable metrics, like total donors, new donors, or new recurring gifts initiated. You can plan around these goals and easily see how you’re tracking toward them in your donor management system. Identify your #GivingTuesday team.Identify your organization’s most passionate leader, who will then begin to identify your #GivingTuesday team. Think creatively about how to fill these roles. Expand into your volunteer base. Tap into pro bono resources. Board members might help with various tasks or refer you to connections who can.You want somebody focused on reaching out to local media or media that covers your issue area. If you have a social following, identify the people who are always sharing. Invite them to join your peer-to-peer campaign and share your cause through their networks. Finally, identify the team that will facilitate the actual giving day. Set a timeline for your campaign.If you haven’t already started, begin your timeline now. You want to get early buy-in to involve core supporters and peg out major milestones. We have an in-depth timeline you can use in our Nonprofit Guide to a Successful Giving Day. Tap into matching funds.We all want to get more for our money, and we’re likely to give a little bit more if we feel like we can make more impact with our gifts with a matching fund. Pairing a matching fund with a giving day also increases the sense of urgency that drives people to give on #GivingTuesday versus waiting until later in the month. Customize your donation page for #GivingTuesday.Make sure your entire #GivingTuesday experience is branded and customized for the event. Absolute musts:A clean, simple giving processA mobile-ready donation pageSocial sharing optionsInstant thank yous and tax receiptsNot only do Network for Good donation pages have these features, but they also integrate with the donor management system, so all of the data is easily stored and accessed to help you make strategic, data-backed decisions as your campaign progresses. Start prepping your messages.Here are some things to think about right now:The right messenger. This might not be you or a board member. It could be a volunteer, donor, or beneficiary who’s willing to speak on your behalf. This powerful messenger must be believable and authentic and have a passionate and compelling story to tell.A sense of urgency. You already have that—it’s #GivingTuesday!Clear impact. Make sure to clearly illustrate what a gift today will mean for your cause.A rock-solid call to action. You have a limited window of time for people to activate. A rock-solid call to action needs to be short, specific, and easy to do.Social proof. You might also prep messages to send throughout the day to folks who haven’t yet given: “Thirty-five people on our community have already given. Won’t you join us?” Incorporate social proof into your emails, social media, blog posts, and giving page.For even more practical tips, advice, and templates for developing your #GivingTuesday game plan, download the complete Get Ready for #GivingTuesday webinar.
Prime Minister Narendra Modi concluded his two-day visit to Nepal by invoking “cricket”. At the civic reception in Nepal’s capital city, PM Modi said that sporting ties is another way to stay “connected”.”We are now even connected by the game of cricket. For the first time, a Nepali player has taken part in the Indian Premier League (IPL). I hope the people-to-people relation gets further better through the medium of other games too,” he said.India and Nepal have started hectic engagements after a period of very stressful relations between the two sides since the economic blockade of 2015 that crippled Nepal’s economy and led to huge shortage of basic necessities.With the Oli government now in place in Nepal, both sides agreed to maintain the “momentum” generated by the visit of PM KP Sharma Oli in April 2018.Sources have told India Today that the body language of the two leaders exuded “warmth” and “commitment” to stay the course in bringing back “normalcy” in relations.Certain red lines have been drawn when it comes to how both nations are to approach one another.Nepal, on its part, has made it very clear that it will “work with all countries in the neighbourhood to further Nepal’s interest” making India’s concerns regarding China clear.PM Modi on Saturday said, “I speak with great responsibility when I say Nepal can take whatever decision it deems fit in its interest but India will continue to support and stand by her.”Similarly, while the India-Nepal joint statement said, “The two Prime Ministers underscored the importance of regional and sub-regional cooperation under BIMSTEC, SAARC, and BBIN frameworks for forging meaningful cooperation in identified sectors.” On the issue of holding of the SAARC Summit, Foreign Secretary Vijay Gokhale, while addressing the media after the talks, said, “There was no conversation regarding holding of the SAARC Summit.”advertisementSources said Nepal understands India’s sensitivities and is the reason why the issue of SAARC did not come up. Although there was a major push for BIMSTEC and BBIN forums.The two sides have decided to focus on aspects that could lead to mutual benefits and reduce the “trust deficit” between the two nations.”They also agreed that effective implementation of the bilateral initiatives in agriculture, railway linkages and inland waterways development, as agreed upon by the two sides during the recent visit of Prime Minister Oli to India, would have transformational impact in these areas,” said the joint statement.The biggest thrust in this visit was the common factor of “religious”, “cultural” history between the two nations. The “circuit diplomacy” of India could reap major dividends in terms of connectivity and people-to-people exchange.Prime Minister Modi spelt out the plans of creating a “Ramayan Circuit” and a “Buddhist Circuit” to link all the holy sites of India and Nepal to make religious tourism as a way to remain engaged and be able to practice one’s religion. At Janakpur, PM Modi pledged Rs 100 crore to the development of Janakpur when he said, “Ayodhya is incomplete without mother Janaki dhaam. Without the help of Nepal, India is incomplete. Our bond is deeper than the sea.””With a view to further strengthening the close religious and cultural ties between the two countries and peoples, the two Prime Ministers launched Nepal-India Ramayana Circuit connecting Janakpur, the birthplace of Sita, with Ayodhya and other sites associated with the epic Ramayana. In Janakpur, the two Prime Ministers flagged off the inaugural direct bus service between Janakpur and Ayodhya,” said the joint statement.The two Prime Ministers have directed their respective officials to address outstanding matters by September 2018, with the objective of advancing cooperation in all areas and an idea of an early visit again by Prime Minister Oli to India.ALSO READ: India ready to be Sherpa to help Nepal scale mountain of success, says PM Modi