King Advertising Limited (KAL) is now celebrating 25 years in the advertising and marketing industry.The full-service agency, which is committed to executing any advertising need, has thus far worked with major local and foreign companies over the years.The King Advertising teamKAL was founded in 1992 and immediately teamed up with what was then one of the leading advertising agencies in Trinidad and Tobago, Aleong and Agostini Advertising Ltd and have since skyrocketed to success.General Manager/Partner Rochelle Peroune, who spearheads the company with her years of experience in advertising and marketing, expressed her delight at the company meeting this milestone.“As we celebrate this silver anniversary, we would like to express our heartfelt gratitude to all of our loyal and faithful clients who have supported us through the years and the various media entities that we work along with. We look forward to working along with you for many more years,” she noted.The creative department of the company is managed by Gregory Shanks who joined the company in 1993 and has nearly 40 years of experience in the field of art, advertising and graphic design. He also expressed great pleasure at the accomplishment of the company thus far.The agency was founded by the late David Robert Lynch King, A A who had been in the field of management and marketing for over 30 years.
Everton are ready to do their talking on the pitch after a summer in which they have made the size of their ambitions clear.Manager Ronald Koeman has been backed heavily in the transfer market and spent around £90million to sign a host of players.Business has included bringing back the club’s former prodigy Wayne Rooney from Manchester United and landing highly-rated talent in Michael Keane, Jordan Pickford and Davy Klaassen.And the Toffees are not finished there, as negotiations continue with Swansea over £50m-rated playmaker Gylfi Sigurdsson.Optimism and expectations are rising at Goodison Park, and although Koeman is not making bold promises about breaking into the Premier League’s top six, the Dutchman is confident.“First of all we have big ambitions,” said Koeman ahead of Saturday’s league opener at home to Stoke. “That is what we would like to show to everybody.“Like everybody knows we are still working on some targets and that is difficult, but if we can do the business we want I think we are stronger than last season.“But of course it is difficult with the big clubs. You need one or two struggling in this season and maybe you can make the next step. If all the big ones are really strong and doing what they need, it is very difficult.”Koeman says he will only be able to make a true assessment of his team after they complete their transfer business.He said: “The end of the transfer window is more realistic to speak about targets and what is possible.“We know we have spent money but everybody is spending money, everybody is looking for the best players.”The downside for Everton has been the loss of top scorer Romelu Lukaku to United – albeit in a deal potentially worth £90m – while the future of midfielder Ross Barkley remains uncertain.Lukaku scored 25 goals last term and the likes of Rooney and another new signing, Sandro Ramirez, will have a tough act to follow.Koeman said: “To replace Lukaku is really difficult. I don’t say impossible but 25 goals is a lot and we need to find other ways. We need to find productivity from other players.“We have brought some players in like Klaassen and Sandro Ramirez and we would like to bring some more in.”Everton face a difficult start to the season, with the visit of Stoke followed by games against Manchester City, Chelsea, Tottenham and United.Koeman said: “We know it is a tough start but it is all about, in 38 games, getting the points.“In the Premier League if you think you have an easy start you will pay for that. And if you think it’s a really tough start maybe it is different because everybody is not on his best at this stage of the season, the end of the pre-season.” Expectation is high at Everton this season 1